Perfecting the Invisalign E-Commerce Website

In 2020, the simplicity of starting your Invisalign shopping experience online felt empowering. By 2025, this ease had faded into a maze of confusing options and lengthy processes that hindered the seamless experience it once was. I was part of an ambitious project to redesign the Invisalign E-Commerce Website experience for clear aligner industry. To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Invisalign.